windows on a building - see clearly
animals in a zoo - everyone needs a different work environment but all for show
lines
bricks - building support
buildings- for show
invisibility
behind the scenes
glue
ink- can stain you and never leave you
Question 10: What Is the Single Most Important Takeaway? Establish the single most important message to convey in the form of a single thought. What do you want the audience to remember, to take away with them? Some people prefer to answer this question first. By answering it last, the answers from the other nine questions might provide an insight to answer this question.
1. If you want to do something and leave an impression on someone then CDM is the place to do that.
2. Made the right fit in our program.
Question 11: What Do We Want the Audience to Do? Define the call to action—what you want the viewer or visitor to do. This could include buy, subscribe, donate, visit a place or website, call a number, click through, complete a survey, get a medical exam or test, share information, save a choking victim, and more.
1. Visit our website and our CDM program as their number 1 choice.
Identify key descriptive words, or adjectives that describe CDM. Write a sentence about the department (the "brand") using at least two adjectives to describe it.
1. The communications department is full of classes, professors, and programs that will read you for your "life after college"
2. The CDM is where classes, professors, and programs allow you to be creative and express your thoughts.